IICOMBINED Office HQ
How can brand identity become an operational principle of architecture rather than a visual representation?
IICOMBINED HQ investigates the translation of a brand's creative processes and organizational relationships into architectural space. Rather than producing an iconic form that merely represents the brand, the project explores how the processes of development, production, collaboration, and display can become spatially interconnected and visible.
Programs are organized around relationships between different forms of work and creative activity, establishing environments where production, collaboration, and communication intersect. The headquarters becomes more than a container for office functions; it operates as a spatial expression of the organization's working culture.
IICOMBINED HQ explores how brand identity can inform the organization and experience of architecture through the relationships and activities that sustain it.
I mapped where ideas are developed, tested, produced, discussed, and presented within the company. The public programs of brand development were placed at the base, while four columns became fixed reference points for the vertical organization above. Sectional and axonometric studies tested how programs could attach to these supports, connect across floors, and occasionally penetrate the façade.
Each iteration asked whether circulation could expose a stage of the creative process without turning the workplace into a static display. Structure, meeting space, production, and exhibition were developed as one interdependent system.
How can brand identity become an operational principle of architecture rather than a visual representation?
IICOMBINED HQ investigates the translation of a brand's creative processes and organizational relationships into architectural space. Rather than producing an iconic form that merely represents the brand, the project explores how the processes of development, production, collaboration, and display can become spatially interconnected and visible.
Programs are organized around relationships between different forms of work and creative activity, establishing environments where production, collaboration, and communication intersect. The headquarters becomes more than a container for office functions; it operates as a spatial expression of the organization's working culture.
IICOMBINED HQ explores how brand identity can inform the organization and experience of architecture through the relationships and activities that sustain it.
I mapped where ideas are developed, tested, produced, discussed, and presented within the company. The public programs of brand development were placed at the base, while four columns became fixed reference points for the vertical organization above. Sectional and axonometric studies tested how programs could attach to these supports, connect across floors, and occasionally penetrate the façade.
Each iteration asked whether circulation could expose a stage of the creative process without turning the workplace into a static display. Structure, meeting space, production, and exhibition were developed as one interdependent system.
